Mixue Di Mo Campaign

{"type":"宽屏营销提案 Slides，用于联名活动视觉概念","format":"16:9 演示项目，简洁的商业演示文稿设计","language":"中文可见文本，包含英文活动标题","style":"可爱年轻化的品牌联名提案，淡粉色渐变背景，圆角白色卡片，柔和阴影，亮粉色标题，带有小型装饰性闪光和云朵，精致的代理商提案美学","header":{"position":"顶部","left_logos":{"count":2,"items":["蜜雪冰城 logo，含雪王吉祥物及文字","洛克王国 ROCO KINGDOM logo，含黑色皇冠图标"],"separator":"×"},"main_title":"\"campaign: \"MIXUE","large_chinese_headline":"\"Chinese: \"甜蜜冒险","subtitle":"蜜雪冰城 × 洛克王国 迪莫联合活动","right_hero":"大型蜜雪冰城奶茶杯，旁边是可爱的蓝白配色迪莫吉祥物，带有黄色角状耳朵和尾巴，漂浮在淡粉色彩虹条纹上"},"layout":{"main_sections_count":3,"sections":[{"title":"1. 项目简报","position":"左侧卡片","icon":"粉色剪贴板轮廓","content_blocks_count":3,"content_blocks":[{"label":"项目背景：","body":"蜜雪冰城与洛克王国人气角色‘迪莫’联名，以‘甜蜜冒险’为主题，打造限定产品、周边与沉浸式视觉体验，强化品牌年轻化心智，激发消费热情与社交传播。"},{"label":"项目时间：","body":"2024 年 7 月（新品上市及联名周边同步上线）"},{"label":"合作亮点：","bullets_count":4,"bullets":["迪莫 IP 授权与专属形象定制","联名饮品与限定包装、周边盲盒","线下门店视觉焕新 & 户外大屏","全渠道内容传播与用户互动"]}],"bottom_thumbnails":{"count":4,"items":["街头门店海报样机","带有迪莫和饮品的粉色活动立牌","户外数字广告屏样机","桌面收藏级周边与饮品展示"]}},{"title":"2. 核心创意","position":"中央卡片","icon":"粉色灯泡轮廓","intro_headline":"以「甜蜜冒险」为主线，开启与迪莫的奇妙旅程！","intro_body":"我们将迪莫设定为‘甜蜜冒险伙伴’，陪伴用户探索 MIXUE 的美味世界，传递快乐、元气与陪伴感。","creative_cards_count":4,"creative_cards":[{"label":"核心角色：迪莫登场","description":"萌力伙伴，元气出发","icon_or_image":"迪莫吉祥物奔跑"},{"label":"核心体验：甜蜜冒险","description":"联名新品 × 冒险主题视觉","icon_or_image":"蜜雪冰城饮品杯"},{"label":"核心互动：一起出发","description":"多触点互动，激发 UGC 与分享","icon_or_image":"带有爱心的粉色聊天气泡"},{"label":"核心权益：限定收藏","description":"联名周边与限定包装，提升收藏价值","icon_or_image":"粉色礼盒"}]},{"title":"3. 目标与成果指标","position":"右侧卡片","icon":"粉色目标轮廓","goals_block":{"label":"核心目标：","bullets_count":4,"bullets":["提升品牌年轻化形象与用户好感度","推动新品销量增长","扩大品牌声量与社交影响力","沉淀用户资产，促进复购与会员增长"]},"kpi_tiles":{"title":"关键成果指标 (KPI)：","count":4,"items":[{"label":"销售目标","value":"+20%","subtext":"联名新品销售额 vs 活动前同期","icon":"粉色饮品杯"},{"label":"曝光目标","value":"1 亿+","subtext":"全渠道曝光总量","icon":"粉色眼睛"},{"label":"互动目标","value":"500 万+","subtext":"互动总量（点赞/评论/分享等）","icon":"粉色聊天表情"},{"label":"会员增长目标","value":"30 万+","subtext":"新增会员数","icon":"粉色用户剪影"}]},"footnote":"数据目标为预估值，最终以实际执行效果为准；渠道覆盖：门店 / 线上商城 / 社交媒体 / OOH / KOL / 私域"}]},"visual_requirements":{"canvas":"\"canvas: \"1152×768\"","palette":"\"color: \"柔和淡粉色、白色、亮粉色点缀、天蓝色吉祥物细节、小型黄色高光\"","typography":"粗体圆角无衬线中文字体标题，清晰易读的正文，符合专业品牌提案的层级结构","composition":"三个等宽圆角白色面板水平排列在主标题下方，留白充裕，统一的粉色图标，精确的网格布局，高分辨率精致样机"}}