Cool Menthol Shampoo Ad

{"type":"竖版洗发水广告海报","brand":"\"brand: \"head","product":{"name":"\"product: \"Cool","bottle":"右下角放置一瓶大型白色去屑洗发水，配有亮面钴蓝色翻盖，瓶身印有蓝色品牌 Logo、薄荷叶和冰块图案，塑料瓶身上带有水珠，放置在湿润且具有反射效果的蓝色表面上，底部周围环绕着碎冰和薄荷叶"},"campaign":{"headline":"\"headline: \"STAY","subheadline":"\"subheadline: \"24H","call_to_action":"\"call: \"TRY"},"scene":{"subject":"一位身穿白色运动衫（带蓝色肩部装饰）的年轻运动型男，颈部和头发湿润，头部微微向上仰；面部中心位置有一个哑光灰棕色和蓝色的方形模糊遮挡块","environment":"爆炸性的冰蓝色摄影棚背景，伴有飞溅的水花、冰片、发光的电光蓝线条、薄雾、冷凝水，以及高对比度的冷感薄荷能量","mood":"清新、强劲、运动、高端、清凉、头皮护理宣传","color_palette":"深海军蓝、电光蓝、冰青色、亮白色、银色高光"},"layout":{"format":"2:3 竖版商业社交广告","logo":"右上角：head & shoulders 旋涡 Logo 及白色品牌文字标识","main_headline":"左半部分：巨大的压缩粗体大写白色纹理字母，上方为 STAY，下方为 COOL.，部分被水雾遮挡","background_repeated_words":{"count":2,"positions":["中右侧模特身后","左下侧图标身后"],"text":"COOL FRESH ACTIVE CLEAN MENTHOL CONTROL","style":"深蓝色堆叠大写块状文字，低对比度"},"product_position":"右下角前景，与模特躯干重叠","offer_badge":"CTA 上方 HEAD & SHOULDERS COOL MENTHOL 之前的微型 NEW 标签","cta_button":"左下角：白色长方形 TRY NOW 按钮，配有深蓝色文字和向右箭头","availability_line":"CTA 下方左侧：小型购物车图标及文字 Available Online & In Stores","website_footer":"底部中心：www.headandshoulders.com 及 ADVANCED SCALP CARE • 2026 EDITION"},"benefit_icon_row":{"position":"下三分之一处，位于优惠标签上方","count":4,"style":"深半透明蓝色圆角矩形内包含四列细白线图标","items":[{"label":"去屑","icon":"带勾选标记的盾牌"},{"label":"清凉薄荷","icon":"雪花"},{"label":"24 小时清新","icon":"24 小时循环箭头"},{"label":"头皮保护","icon":"带头皮/菱形符号的盾牌"}]},"typography":"标题采用粗体压缩运动风无衬线字体，产品和页脚文字采用简洁现代的无衬线字体，促销文案全部使用大写字母","lighting":"湿发和肩部的戏剧性轮廓光，明亮的蓝色背光爆发，光泽反射和闪烁高光","rendering":"照片级真实感合成广告摄影，超清晰产品包装特写，动态冻结的水流效果，高饱和度，专业 FMCG 营销设计"}